Great Southern Touring Route and Frank Lane have worked together since 1999. This long-term partnership has seen massive growth, amazing outcomes and always embraced innovation to ensure the program remains an industry leader within the field of international tourism marketing.
The Great Southern Touring Route program links Geelong & The Bellarine, Great Ocean Road, Grampians and Ballarat Goldfields forming Australia's finest road trip.
The 2018-2019 program included partner sales, copywriting, design and production, including implementing their refreshed brand on the Trade Manual, Itinerary Suite and Website. The Trade Manual was also translated into Simplified Chinese.
The 2018-2019 program was launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.
A fantastic project that we are very proud of the final product and believe it will continue to assist the growth of international visitors in the four partner regions.