Air Adventure engaged Frank Lane in early 2017 to work with them on a complete refresh of their next annual brochure the ‘2018 Guide to incredible safaris by private aircraft’.
All elements of the brochure were reviewed to ensure Frank Lane developed a new brochure that was not only visually stunning but helped tell the Air Adventure story in a memorable and compelling way that ultimately will drive more bookings.
Frank Lane developed an all-new design style that was underpinned by amazing images from respected photographer Ewen Bell. We also reformatted the existing layout and worked with the team at Air Adventure to select print finishes that ultimately delivered a brochure that our client loved!
For a company that has been making the Australian outback and remote Africa accessible for over 41 years by luxury private aircraft we wanted to ensure this new brochure resonated with their clients and excited them about taking new and additional adventures.