Business Events Victoria first engaged Frank Lane in 2011 to assist the organisation with a brand re-fresh and to revitalise their ‘hero’ marketing piece the Regional Victoria Planner’s Guide.
Business Events Victoria’s aim is to grow regional Victoria’s share of the meetings, conference and events market by working collaboratively to demonstrate the quality and diversity of conference venues, services and settings in regional Victoria.
The brand re-fresh included modernising the existing logo and the introduction of the tagline ‘Where people and ideas meet… naturally’. This tagline allows Business Events Victoria to leverage the natural beauty of regional Victoria as a significant competitive advantage.
Frank Lane was challenged to revitalise the 2012/2013 Regional Victoria Planner’s Guide. A fresh new creative direction was developed and record levels of member advertising achieved. Business Events Victoria and Frank Lane continue to work in partnership recently launching the 2017/2018 edition of this highly successful annual program that delivers over $17m of potential economic value to the Victorian economy.
Air Adventure engaged Frank Lane in early 2017 to work with them on a complete refresh of their next annual brochure the ‘2018 Guide to incredible safaris by private aircraft’.
All elements of the brochure were reviewed to ensure Frank Lane developed a new brochure that was not only visually stunning but helped tell the Air Adventure story in a memorable and compelling way that ultimately will drive more bookings.
Frank Lane developed an all-new design style that was underpinned by amazing images from respected photographer Ewen Bell. We also reformatted the existing layout and worked with the team at Air Adventure to select print finishes that ultimately delivered a brochure that our client loved!
For a company that has been making the Australian outback and remote Africa accessible for over 41 years by luxury private aircraft we wanted to ensure this new brochure resonated with their clients and excited them about taking new and additional adventures.
Links Property engaged Frank Lane in 2013 to assist with a brand re-fresh and to develop a ‘signature’ brochure that communicated the Links Property point of difference.
Links Property is an all-female team that specialises in buying, selling and renting on the Surf Coast. They required a brand and associated collateral that reflects their unique approach to ‘Linking people with property’.
The brand re-fresh included modernising the existing logo and the introduction of the tagline ‘Linking people with property’.
Frank Lane developed a unique square brochure that captured the essence of the Links Property experience and assisted their team to continue to grow as a powerful force in the highly competitive real estate industry.
Since these initial projects Frank Lane has assisted Links Property with redesigned print ads, signage, vehicle wrap and redesigned website interface. A dynamic and progressive team that we love helping grow!
Deakin University’s Institute of Frontier Materials (IFM) has worked with Frank Lane since 2012. Over this time we have developed and delivered numerous projects including presentation folders, display banners, case study brochures, print advertising, Strategic Plan design and printing, Annual Report design and printing.
IFM aims to ‘lead and inspire innovations in materials science and engineering that have a transformational benefit to society’.
A cutting edge institute that requires leading design and communication solutions.
A division of Tourism Greater Geelong and The Bellarine, Business Events Geelong represents over 500 professional businesses in every aspect of the business events industry.
The award winning Business Events Geelong has worked with Frank Lane since 2003 on the design and production of their annual Planners Guide along with design of stationery and print advertising.
The 2016-2017 Planners Guide included the introduction of unique theming, a complete design refresh and printing in a memorable square format.
Our longer term partnership and a total commitment to excellence has seen Business Events Geelong awarded MEA 2016 National Winner as Australia’s best Regional Destination Marketing Organisation and more recently MEA Hall of Fame 2017-2020 as Australia’s best Regional Destination Marketing Organisation.
At Frank Lane we love seeing our clients achieve great outcomes.
Park Pods engaged Frank Lane in mid 2017 for the Australian launch of their eco-friendly glamping accommodation range.
Set to become the next 'must-have' accommodation option for caravan and holiday parks across Australia.
Frank Lane developed the Park Pods brand which speaks to the eco-friendly values of this company and premium quality of the final hand-crafted timber product.
A suite of marketing collateral including brochure, stationery and tradeshow display banners has been developed to align with the brand values of Park Pods.
Colac Otway Shire first appointed Frank Lane to produce their Annual Report 2008/2009. Working closely with the Colac Otway Shire Communications team each subsequent year we have been challenged to develop new and relevant design themes for their Annual Report. This work has been acknowledged for its excellence with Stock Exchange Gold Medals for design and production work.
Frank Lane has also undertaken design and production work for Colac Otway Shire on other significant projects including: Council Plans, Environmental Strategy, Councillor Induction Kit and display banners.
Frank Lane was approached by a group of Queensland regional tourism organisations in 2106 about working with them and Tourism Events Queensland to develop a new touring program that would link the Great Barrier Reef from Bundaberg to Cape York.
This was a challenge we couldn’t resist as we love working with iconic tourism destinations.
This project included undertaking an advertising sales program to industry, copywriting, design and production, including implementing the new Tourism Events Queensland brand along with translation of the brochure into Chinese, Japanese, French and German.
The project included print management of 350,000 copies (170,000 in English, 60,000 in French, 60,000 in German, 30,000 in Chinese, 30,000 in Japanese) along with a digital guide.
A fantastic project that we are very proud of the final product.
Air Radiators is a Geelong based world-class business committed to the design and manufacture of innovative heat transfer and air movement solutions in partnership with their customers. These customers include global brands such as Kenworth, Caterpillar, Hitachi, Terex, Iveco and Bombardier.
Air Radiators first engaged Frank Lane in 2010 to assist with the development of a marketing strategy, brand re-fresh and to build a new responsive website.
The brand re-fresh included modernising the existing logo and development of a detailed style guide to ensure consistent application of the brand across the entire company including their plants in Adelaide, Perth and Thailand.
Air Radiators is made up of four core business units Industrial, Off Highway, On Highway and Process Cooling along with significant proprietary technologies that are used across each of the business units. The challenge for Frank Lane was to develop a new responsive website that showcased each of the business units whilst linking the competitive advantage offered by these proprietary technologies. Considerable thought was given to the website architecture to ensure it met the clients needs in a complex and multifaceted business. The website was built using the Drupal CMS allowing easy management of content by Air Radiators staff. We delivered an outstanding final product that provides a strong digital presence and continues to assist grow the Air Radiators business.
Frank Lane has also produced corporate brochures, presentation folders, fact sheets, trade show displays, display banners, stationery, product packaging, corporate videos, sales presentations with a focus on ensuring consistent application of the Air Radiators brand.
Pivot Homes has been recognised and awarded for innovative design, quality of construction and value for money with multiple awards across both the Housing Industry Association and Master Builders Association across Geelong and Surf Coast including: Home of the Year, Custom Home of the Year & Display Home of the Year. In 2015 when looking for an agency to assist them with their re-brand they chose Frank Lane.
The re-brand included the creation of a new logo element, font selection and colour scheme. The new brand reflects the complex custom builds they undertake and acknowledges the natural coastal and rural settings in which they undertake many of these builds.
Frank Lane continues to work with Pivot Homes having produced a new corporate brochure, display homes brochures, print advertising, signage and stationery whilst ensuring a consistent application of the new Pivot Homes brand.
Frank Lane has worked closely with LBW Chartered Accountants on their marketing and design since 2007. In 2016 when the firm decided to re-brand they again partnered with Frank Lane.
The re-brand included a series of workshops with partners and staff that was facilitated by Frank Lane and effectively drove this process of change.
In early 2017 LBW celebrated the launch of their new name and logo - LBW Business + Wealth Advisors. The reasoning behind the new name was to recognise the shift in services they provide to clients and to align with the future direction of the firm. Whilst they remain a Chartered Accounting Firm and continue with their traditional compliance and tax return services. The new name recognises the growth in their service offerings over the last 3-4 years and reflects all that LBW offers – more than just accounting. These services include business advice and overall wealth creation and retirement planning advice.
The new logo saw the introduction of the plus symbol +. The plus symbol is reflective of what they offer to clients, staff and their community connections. It represents partnerships and working together collaboratively to identify and meet the individual needs of all these connections.
Frank Lane has also worked with LBW Business + Wealth Advisors to produce a new corporate presentation folder, fact sheets, signage, display banners, stationery and website interface whilst ensuring a consistent application of the new brand.
In 2003 Frank Lane was approached by VicParks (Victorian Caravan Parks Association) to produce the inaugural Victoria Cabin, Caravan & Camping Guide. The project included undertaking an advertising sales program to their members throughout Victoria, copywriting, design and production, print management and overseeing a statewide distribution program. The program was a huge success.
We have since produced 15 editions of the guide and distributed over 1.5 million copies of this iconic tourism brochure throughout Victoria and around Australia.
Over the past 15 years Frank Lane has also worked with VicParks on a brand re-fresh, development of a responsive website for members and the public, along with design and production of trade show displays, display banners, signage, stationery and video production.
Most importantly the partnership between VicParks and Frank Lane has helped significantly grow the Victorian caravan parks industry. This growth has allowed more visitors to experience ‘the best locations, close to nature’.
In 2013 shortly after being formed Great Ocean Road Regional Tourism appointed Frank Lane to produce their print collateral and develop their corporate brand.
The signature project each year is the production of the Great Ocean Road Travel Planner. This project includes copywriting, design and production, advertiser administration and print management. The brochure aims to provide visitors with unique insights to the Great Ocean Road region.
Each year we also work with Great Ocean Road Regional Tourism to produce the Great Ocean Road Touring Map and Destination Guides for Torquay, Anglesea & Aireys Inlet, Apollo Bay & Otways, 12 Apostles & Hinterland, Warrnambool and Port Fairy.
When the region has been effected by crisis including bushfire and road closures due to landslides Frank Lane has worked in partnership with Ocean Road Regional Tourism and emergency services to develop mapping that assists visitors safely navigate the region.
The partnership between Ocean Road Regional Tourism and Frank Lane has helped grow the visitor economy within this region. We take great pride in the fact we help visitors create life long memories in this iconic tourism destination.
Deakin University’s Institute for Intelligent Systems Research and Innovation (IISRI) engaged Frank Lane to produce their first Annual Report in 2017.
The IISRI aims to ‘conduct innovative intelligent research and development to benefit society through the creation of knowledge and solutions for real world problems’.
A visionary institute that requires leading design and communication solutions.
Great Southern Touring Route (GSTR) is a not-for-profit, incorporated association established to co-operatively market its member regions (Geelong & The Bellarine, Great Ocean Road, Grampians and Ballarat) and participating tourism products to the international travel trade.
Great Southern Touring Route and Frank Lane have worked together since 1999. This long-term partnership has seen massive growth, amazing outcomes and always embraced the latest in technology.
Over this time Frank Lane has delivered a brand re-fresh, an annual partnership sales program, website development, iOS app development and regular eDM distribution. Along with design and production of their annual trade manual, touring map, trade show displays, promotional banners, stationery and brochure translation into Chinese, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Slovenian and Spanish.
Frank Lane is very proud of the role it has played in assisting Great Southern Touring Route grow to what it is today… an industry benchmark!
“The Great Southern Touring Route is perhaps the best example in Australia of a group of regions working together for the sake of a commercial tourism outcome. The Route puts together some of the best and most diverse tourism experiences in Australia and makes it easier for the consumer to see this wonderful part of our country. The consistency of effort over the last 20 years means that it appears in almost every travel agents, wholesaler and online distribution program I see. It has given small operators a way into the global travel distribution system” Andrew McEvoy – former Managing Director, Tourism Australia.
Since the formation of River's Gift in 2011, Frank Lane has worked with this Geelong charity to develop a strong national brand and achieve their goal of putting Australian SIDS Research back on the world map.
Over this time Frank Lane has assisted with marketing, design and production on a wide range of projects including brand development, brochures, event and fundraising flyers, banners, vehicle wraps and packaging. With many of these projects undertaken pro bono.
Our Marketing Director, Adam Ruggero, has also been a River’s Gift Advisory Board Member since 2016.
In the words of River’s Gift co-founder Karl Waddell… “Alex and I are incredibly thankful for the continued pro bono support and charitable partnership of Frank Lane since the formation of River's Gift in 2011. The professionalism, compassion and reliability of the team has been invaluable in assisting us to develop a strong national brand that drives our pursuit of placing Australian SIDS Research back on the world map.”