Frank Lane has worked closely with LBW Chartered Accountants on their marketing and design since 2007. In 2016 when the firm decided to re-brand they again partnered with Frank Lane.
The re-brand included a series of workshops with partners and staff that was facilitated by Frank Lane and effectively drove this process of change.
In early 2017 LBW celebrated the launch of their new name and logo - LBW Business + Wealth Advisors. The reasoning behind the new name was to recognise the shift in services they provide to clients and to align with the future direction of the firm. Whilst they remain a Chartered Accounting Firm and continue with their traditional compliance and tax return services. The new name recognises the growth in their service offerings over the last 3-4 years and reflects all that LBW offers – more than just accounting. These services include business advice and overall wealth creation and retirement planning advice.
The new logo saw the introduction of the plus symbol +. The plus symbol is reflective of what they offer to clients, staff and their community connections. It represents partnerships and working together collaboratively to identify and meet the individual needs of all these connections.
Frank Lane has also worked with LBW Business + Wealth Advisors to produce a new corporate presentation folder, fact sheets, signage, display banners, stationery and website interface whilst ensuring a consistent application of the new brand.