In 2003 Frank Lane was approached by VicParks (Victorian Caravan Parks Association) to produce the inaugural Victoria Cabin, Caravan & Camping Guide. The project included undertaking an advertising sales program to their members throughout Victoria, copywriting, design and production, print management and overseeing a statewide distribution program. The program was a huge success.
We have since produced 17 editions of the guide and distributed over 1.6 million copies of this iconic tourism brochure throughout Victoria and around Australia.
Over the past 17 years Frank Lane has also worked with VicParks on a brand re-fresh, development of a responsive website for members and the public, along with design and production of trade show displays, display banners, signage, stationery and video production.
Most importantly the partnership between VicParks and Frank Lane has helped significantly grow the Victorian caravan parks industry. This growth has allowed more visitors to experience ‘the best locations, close to nature’.