Great Southern Touring Route (GSTR) is a not-for-profit, incorporated association established to co-operatively market its member regions (Geelong & The Bellarine, Great Ocean Road, Grampians and Ballarat) and participating tourism products to the international travel trade.
Great Southern Touring Route and Frank Lane have worked together since 1999. This long-term partnership has seen massive growth, amazing outcomes and always embraced the latest in technology.
Over this time Frank Lane has delivered a brand re-fresh, an annual partnership sales program, website development, iOS app development and regular eDM distribution. Along with design and production of their annual trade manual, touring map, trade show displays, promotional banners, stationery and brochure translation into Chinese, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Slovenian and Spanish.
Frank Lane is very proud of the role it has played in assisting Great Southern Touring Route grow to what it is today… an industry benchmark!
“The Great Southern Touring Route is perhaps the best example in Australia of a group of regions working together for the sake of a commercial tourism outcome. The Route puts together some of the best and most diverse tourism experiences in Australia and makes it easier for the consumer to see this wonderful part of our country. The consistency of effort over the last 20 years means that it appears in almost every travel agents, wholesaler and online distribution program I see. It has given small operators a way into the global travel distribution system” Andrew McEvoy – former Managing Director, Tourism Australia.