What a fantastic opportunity it was to work with the project team from Colac Otway Shire, Department of Environment, Land, Water and Planning, and the Forrest Mountain Bike Club on redesigning the Forrest Mountain Bike Trail identity.
The masterbrand symbolises trails and the undulations of the Forrest landscape. The palette reflects colours and tones seen in the local environment and has been designed to be harmonious with the local landscape.
Beyond developing the masterbrand, we presented to our clients how their new logo will look applied in situ. This process provides the client with a tangible vision of how their logo will look in real world applications.