Frank Lane was approached by a group of Queensland regional tourism organisations in late 2016 about working with them and Tourism Events Queensland to develop a new touring program that would link the Great Barrier Reef from Bundaberg to Cape York.
This was a challenge we couldn’t resist as we love working with iconic tourism destinations.
This project included undertaking an advertising sales program to industry, copywriting, design and production, including implementing the new Tourism Events Queensland brand along with translation of the brochure into Chinese, Japanese, French and German.
The project included print management of 350,000 copies (170,000 in English, 60,000 in French, 60,000 in German, 30,000 in Chinese, 30,000 in Japanese) along with digital guides.
A fantastic project that we are very proud of the final product that commenced domestic and international distribution in September 2017.