Hot off the press...

Last week we published the 20th edition of the VicParks Victoria Cabin, Caravan and Camping Guide. This is an incredible milestone of which we are extremely proud.

The publication remains the go-to guide for travellers, and the official accommodation guide of the Victorian caravan and holiday parks industry.

In the next 12 months, we will distribute the 2 millionth copy of the guide. To mark the occasion, we have developed a 20th Anniversary logo which we will use to help promote the guide and fulfill our objective of helping to grow the Victorian Caravan parks industry.

Regional Victoria Planner's Guide 2019/2020

Business Events Victoria and Frank Lane have worked together since 2012/2103 on the annual Regional Victoria Planner’s Guide. We recently published the 2019/2020 edition of this highly successful program that delivers over $15m of potential economic value to the Regional Victorian economy.

This years’ Regional Victoria Planner’s Guide returns to a portrait format with a new theme ‘Packed with everything conferencing’.

A new design has been created based around etched images for maximum visual impact. The introduction of a cloth wrap on the spine makes an elegant and memorable statement.

Tourism Great Geelong & The Bellarine

Frank Lane was thrilled to again be entrusted by Tourism Greater Geelong & The Bellarine to produce the 2019 edition of the Geelong & The Bellarine Official Visitor Guide and Touring Map.

This project included undertaking an advertising sales program to industry, administration, design and production.

The project included print management of 90,000 copies of the Official Visitor Guide and 100,000 copies of the Touring Map.

Frank Lane is proud to work with Tourism Greater Geelong & The Bellarine to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

Great Ocean Road Official Destination Guides

I AM Torquay, Anglesea, Apollo Bay & Otways, 12 Apostles Coast & Hinterland, Warrnambool and Port Fairy Official Destination Guides... over 500,000 copies ready for distribution. Grab a copy from your local visitor information centre to explore what each unique part of the Great Ocean Road region has to offer.

Frank Lane is proud to work with Great Ocean Road Regional Tourism Ltd to help grow the local visitor economy.

Designed in Geelong by Frank Lane Design & Branding Agency and printed in regional Victoria by Centre State Printing.

Regional Victoria Planner's Guide 2018/2019

Business Events Victoria and Frank Lane have worked together since 2012/2103 on the annual Regional Victoria Planner’s Guide. We recently published the 2018/2019 edition of this highly successful program that delivers over $15m of potential economic value to the Regional Victorian economy.

This years’ Regional Victoria Planner’s Guide includes landscape format with full page inspirational images for maximum impact. Redesigned destination editorial page layouts and the introduction of new case studies. We again utilised tabs at the start of each regional section for usability and repositioned the Half-Canadian binding for strength and an elegant finish.

AirAsia Avalon Airport Launch

Geelong and the Great Ocean Road will be catapulted onto the world stage when international flights to and from Avalon Airport and Kuala Lumpur begin in early December. The region’s first overseas airline, AirAsia, has celebrated the launch by offering unprecedented cut-price deals.

This significant announcement has been supported by the regions two peak tourism organisations; Tourism Greater Geelong & The Bellarine and Great Ocean Road Regional Tourism. When it came to developing material to support the recent launch in Kuala Lumpur they came direct to Frank Lane. Our team has created this beautiful brochure that celebrates the very best of Geelong & The Bellarine and the Great Ocean Road.

A fantastic project, we are very proud of the final product and believe it will assist the growth of international visitors exploring Geelong & The Bellarine and the Great Ocean Road.

Great Southern Touring Route 2018-2019

Great Southern Touring Route and Frank Lane have worked together since 1999. This long-term partnership has seen massive growth, amazing outcomes and always embraced innovation to ensure the program remains an industry leader within the field of international tourism marketing.

The Great Southern Touring Route program links Geelong & The Bellarine, Great Ocean Road, Grampians and Ballarat Goldfields forming Australia's finest road trip.

The 2018-2019 program included partner sales, copywriting, design and production, including implementing their refreshed brand on the Trade Manual, Itinerary Suite and Website. The Trade Manual was also translated into Simplified Chinese.

The 2018-2019 program was launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.

A fantastic project that we are very proud of the final product and believe it will continue to assist the growth of international visitors in the four partner regions.

Go Beyond Melbourne Trade Manual

Frank Lane was approached by Go Beyond Melbourne Inc in late 2017 about working with them to develop a collateral suite that would underpin this new international touring program that would link the Yarra Valley & Dandenong Ranges, Phillip Island, Mornington Peninsula and Geelong & The Bellarine.

We jumped at the chance to work with these iconic regional tourism destinations.

This project included copywriting, design and production, including implementing their new brand on a Trade Manual, Touring Map, Itinerary Suite and Website.

The Trade Manual will be launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.

A fantastic project that we are very proud of the final product and believe it will assist the growth of international visitors in the four partner regions.

Tourism Greater Geelong & The Bellarine

Frank Lane was contracted by Tourism Greater Geelong & The Bellarine in mid 2017 to refresh the existing Geelong & The Bellarine Official Visitor Guide and Touring Map for 2018.

This project included undertaking an advertising sales program to industry, administration, design and production.

The project included print management of 100,000 copies of the Official Visitor Guide and 100,000 copies of the Touring Map.

Frank Lane is proud to work with Tourism Greater Geelong & The Bellarine to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

Victoria Cabin, Caravan & Camping Guide 2018

In 2003 Frank Lane was approached by VicParks (Victorian Caravan Parks Association) to produce the inaugural Victoria Cabin, Caravan & Camping Guide. The project included undertaking an advertising sales program to their members throughout Victoria, copywriting, design and production, print management and overseeing a statewide distribution program.

In early December we launched the 16th edition of the guide for 2018. Since 2003 we have distributed over 1.6 million copies of this iconic tourism brochure throughout Victoria and around Australia.

Frank Lane is proud to work with VicParks to help grow the Victorian Caravan Parks industry.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

Merry Christmas!

What a year it has been…

• We moved office
• Launched Frank Lane
• Said goodbye to GSDM
• Built our new website: www.franklane.com.au

…and in between all of these exciting changes we have worked on some amazing projects for our clients.

It’s been an honour and a pleasure to work with you this year.

We wish you a great holiday and we look forward to helping you achieve bigger and even better results in 2018.

Adam, Shane, Nicole, Allison, Sue & Nerilee

Please note the dates for our Christmas break:

Closing: Friday 22 December

Returning: Monday 15 January

I AM 12 Apostles Coast & Hinterland Official Map

I AM 12 Apostles Coast & Hinterland Official Map is ready for Christmas... 75,000 copies hot off the press. Grab a copy from your local visitor information centre to explore what this iconic part of the Great Ocean Road region has to offer.

This new map joins the I AM Warrnambool and I AM Port Fairy Official Maps in a growing suite of regional visitor collateral. Keep an eye out as new guides are currently in production for I AM Torquay, I AM Anglesea and I AM Apollo Bay & Otways.

Frank Lane is proud to work with Great Ocean Road Regional Tourism to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

RACV Victorian Tourism Awards

Some of Victoria’s most iconic tourism products and events were celebrated at the RACV Victorian Tourism Awards announced at a gala ceremony at Palladium at Crown on Thursday 23 November.

Frank Lane would like to congratulate all of our clients and their industry members that were winners and finalists at the 2017 RACV Victorian Tourism Awards. These awards represent the pinnacle of achievement in the Victorian tourism and events industry and they highlight the outstanding visitor experiences Victoria has to offer.

Winners

• BIG4 Inverloch Holiday Park - Holiday & Caravan Parks
• Sovereign Hill – Major Tourist Attractions
• Parks Victoria – Specialised Tourism Services
• Autopia Tours – Tour & Transport Operators
• Royal Mail Hotel – Tourism Restaurant & Catering Services
• Royal Mail Hotel – Deluxe Accommodation
• Tourism Greater Geelong & The Bellarine – Tourism Education & Training

Silver

• Creswick Woollen Mill – Tourist Attractions
• Christmas in July Winter Wonderlights at Sovereign Hill – Major Festival  & Events
• 2017 Warrnambool May Racing Carnival – Festival & Events
• Bunyip Tours – Major Tour & Transport Operators

Bronze

• Geelong & Bellarine Visitor Information Service – Visitor Information Service

Finalists

• Little Creatures Brewery Geelong – Tourism Wineries, Distilleries & Breweries

Outstanding Contribution by an Individual

• David Eaton - Winner

For more information: www.victoriantourismawards.com.au

Park Pods Website

Frank Lane was engaged to develop a new responsive website for Park Pods that showcased their new product range to the Australian caravan park industry.

Considerable thought was given to the website architecture to ensure it met the clients needs and allowed for future growth in the product range. The website was built using Squarespace allowing easy management of content by Park Pods staff. We delivered an outstanding final product that provides a strong digital presence and will assist grow the Park Pods business.

Frank Lane has also produced a corporate brochure, trade show display, display banners and corporate stationery with a focus on ensuring consistent application of the Park Pods brand we developed for this exciting new company in early 2017.

www.parkpods.com.au

I AM Port Fairy Official Map

I AM Port Fairy Official Map... 75,000 copies hot off the press. Grab a copy from your local visitor information centre to explore what this special part of the Great Ocean Road region has to offer.

This new map joins the I AM Warrnambool Official Map in a growing suite of regional visitor collateral. Keep an eye out as new guides are currently in production for I AM 12 Apostles Coast & Hinterland, I AM Torquay, I AM Anglesea and I AM Apollo Bay.

Frank Lane is proud to work with Great Ocean Road Regional Tourism to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

Tourism Events Queensland

Frank Lane was approached by a group of Queensland regional tourism organisations in late 2016 about working with them and Tourism Events Queensland to develop a new touring program that would link the Great Barrier Reef from Bundaberg to Cape York.

This was a challenge we couldn’t resist as we love working with iconic tourism destinations.

This project included undertaking an advertising sales program to industry, copywriting, design and production, including implementing the new Tourism Events Queensland brand along with translation of the brochure into Chinese, Japanese, French and German.

The project included print management of 350,000 copies (170,000 in English, 60,000 in French, 60,000 in German, 30,000 in Chinese, 30,000 in Japanese) along with digital guides.

A fantastic project that we are very proud of the final product that commenced domestic and international distribution in September 2017.

www.queensland.uberflip.com/i/850408-great-barrier-reef-drive-guide-2017

I AM Warrnambool Official Map

I AM Warrnambool Official Map... 150,000 copies hot off the press. Grab a copy from your local visitor information centre to explore what this special part of the Great Ocean Road region has to offer.

Frank Lane is proud to work with Great Ocean Road Regional Tourism to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

Announcing the next chapter...

We are changing our name! With over 30 years and considerable energy and passion invested by our entire team into growing Great Southern Destinations Marketing (GSDM) it was a difficult decision for us to move on, but it's time for change.

We'd like to introduce Frank Lane.

We can already hear you ask... who is Frank Lane?

The short story is our Marketing Director Adam Ruggero was born in Frankston whilst our Production Director Shane McGrath was born in Norlane.

Welcome to Frank Lane!

Along with a new name and new office location, we have a fresh new website and branding to go with it. The aim of our new brand is to better articulate what we do best... design & branding.

We're the same people, same company - now with a new look.

As we move into the next generation of our brand, we look forward to the next chapter in our relationship with you.

Adam & Shane