Hot off the press...

Last week we published the 20th edition of the VicParks Victoria Cabin, Caravan and Camping Guide. This is an incredible milestone of which we are extremely proud.

The publication remains the go-to guide for travellers, and the official accommodation guide of the Victorian caravan and holiday parks industry.

In the next 12 months, we will distribute the 2 millionth copy of the guide. To mark the occasion, we have developed a 20th Anniversary logo which we will use to help promote the guide and fulfill our objective of helping to grow the Victorian Caravan parks industry.

'Our Community Working'

While in and out of lockdowns, we recently completed the brand refresh for gforce employment + recruitment. The brand refresh included a memorable new logo, eye catching colour scheme, brand guidelines, printed assets and signage for all of their Victorian locations.

Serving as a vital member of our community for almost 40 years, gforce employment + recruitment asked us to design a new visual identity that provides strong visual separation from other logos used in our region and the broader employment and recruitment sector. While doing so, we also assisted in developing a strategy that grouped it's multiple brands into one single strong brand.

Thanks to the team at gforce employment + recruitment for the opportunity to deliver this fantastic project.

#DoingItForJarrod

Frank Lane Design & Branding Agency is #DoingItForJarrod

This August, the Australian golf community and Challenge will ask golf clubs around Australia to dedicate a member’s day to the memory of Jarrod Lyle to help raise important funds for Challenge, who support kids living with cancer.

August is a significant month in the life of Jarrod Lyle as it commemorates his birthday and passing. We encourage all golf clubs to get involved in #DoingItForJarrod throughout the months of August and September and help raise funds for Challenge.

Having been diagnosed with cancer three times throughout his life, Jarrod Lyle understood the hardship that young people and their families face when battling this disease. Jarrod was an ambassador for Challenge, and Jarrod’s Gift is the legacy created in his honour. All monies raised through #DoingItForJarrod will go towards Jarrod’s goal of helping Challenge provide practical support throughout a child’s cancer journey.

Challenge supports children and families living with cancer by providing practical programs and services 365 days of the year.

Frank Lane Design & Branding Agency have worked closely with Jarrod’s wife, Briony to develop the Jarrod’s Gift logo and the #DoingItForJarrod graphic.

The Frank Lane team are passionate about pro-bono charity work, and partner with a number of charities. We are thrilled to be assisting this great cause and continuing Jarrod’s mission of helping other children and families with practical support while living with a cancer diagnosis.

We encourage our friends and clients to support this initiative #DoingItForJarrod

Tourism Great Geelong & The Bellarine

Frank Lane was thrilled to again be entrusted by Tourism Greater Geelong & The Bellarine to produce the 2019 edition of the Geelong & The Bellarine Official Visitor Guide and Touring Map.

This project included undertaking an advertising sales program to industry, administration, design and production.

The project included print management of 90,000 copies of the Official Visitor Guide and 100,000 copies of the Touring Map.

Frank Lane is proud to work with Tourism Greater Geelong & The Bellarine to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

Pivot Homes - Winners are grinners

Our client Pivot Homes placed first across seven categories at the 2018 HIA Victorian Building Awards, an outstanding achievement. To help celebrate this significant result Frank Lane was engaged to design a unique print ad that would standout in Home and Lifestyle magazines whilst conveying a sense of fun. We love this ad!

Keep an eye out over the next few weeks as Pivot Homes will launch a new range of homes along with more unique print ads that break the mould on traditional advertising for the residential home building industry.

AirAsia Avalon Airport Launch

Geelong and the Great Ocean Road will be catapulted onto the world stage when international flights to and from Avalon Airport and Kuala Lumpur begin in early December. The region’s first overseas airline, AirAsia, has celebrated the launch by offering unprecedented cut-price deals.

This significant announcement has been supported by the regions two peak tourism organisations; Tourism Greater Geelong & The Bellarine and Great Ocean Road Regional Tourism. When it came to developing material to support the recent launch in Kuala Lumpur they came direct to Frank Lane. Our team has created this beautiful brochure that celebrates the very best of Geelong & The Bellarine and the Great Ocean Road.

A fantastic project, we are very proud of the final product and believe it will assist the growth of international visitors exploring Geelong & The Bellarine and the Great Ocean Road.

Tourism Greater Geelong & The Bellarine

Frank Lane was contracted by Tourism Greater Geelong & The Bellarine in mid 2017 to refresh the existing Geelong & The Bellarine Official Visitor Guide and Touring Map for 2018.

This project included undertaking an advertising sales program to industry, administration, design and production.

The project included print management of 100,000 copies of the Official Visitor Guide and 100,000 copies of the Touring Map.

Frank Lane is proud to work with Tourism Greater Geelong & The Bellarine to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

Victoria Cabin, Caravan & Camping Guide 2018

In 2003 Frank Lane was approached by VicParks (Victorian Caravan Parks Association) to produce the inaugural Victoria Cabin, Caravan & Camping Guide. The project included undertaking an advertising sales program to their members throughout Victoria, copywriting, design and production, print management and overseeing a statewide distribution program.

In early December we launched the 16th edition of the guide for 2018. Since 2003 we have distributed over 1.6 million copies of this iconic tourism brochure throughout Victoria and around Australia.

Frank Lane is proud to work with VicParks to help grow the Victorian Caravan Parks industry.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

Business Events Geelong

A division of Tourism Greater Geelong and The Bellarine, Business Events Geelong represents over 500 professional businesses in every aspect of the business events industry.

The award winning Business Events Geelong has worked with Frank Lane since 2003 on the design and production of their annual Planners Guide along with design of stationery and print advertising.

The recently launched 2017-2018 Planners Guide includes the introduction of unique theming, a complete design refresh and printing in a memorable square format.

The Planners Guide was printed in Geelong by Adams Print.

Make Safe Victoria

Make Safe Victoria is a new subsidiary of Basebuild Constructions, a commercial, retail and industrial builder operating through Australia since 2007.

Make Safe Victoria is a specialist enterprise dedicated to helping insurance companies and their customers navigate the post-emergency “Make Safe” phase efficiently, cost-effectively and respectfully.

Frank Lane was engaged by Make Safe Victoria in 2017 to develop their new brand which speaks to the statewide service provided by this company along with the premium service and expert knowledge offered to insurance companies and their customers.

A unique square brochure was created that captures the essence of the Make Safe Victoria service and will be used by them as a component of their sales pitch to insurance companies throughout Australia.

Glenelg Hopkins CMA Annual Report 2016-2017

Frank Lane are pleased to present the 19th Annual Report of the Glenelg Hopkins Catchment Management Authority.

The year was one of substantial change for Glenelg Hopkins CMA, with drought giving way to floods, major strategies developed in natural resources management, and the reorientation of some of their delivery programs in response. Glenelg Hopkins CMA has adapted to these changes and continued to provide high quality services to their regional community while delivering sound business results. The Annual Report showcases much of what has been achieved over the past 12-months.

Frank Lane is proud to work with an organisation that leads meaningful change in our community.

Designed in Geelong by Frank Lane and printed in Geelong by Fleetwood Print Group.

Corangamite CMA Annual Report 2016-2017

It is with pleasure that Frank Lane present the Corangamite CMA’s 2016-2017 Annual Report.

The Corangamite CMA region has a proud history of community-led action to protect and improve waterways, native vegetation, and threatened species, and develop sustainable agricultural systems. The Annual Report is a celebration of all that has been achieved over the past 12-months.

Frank Lane is proud to work with a dynamic organisation that leads meaningful change in our community.

Designed in Geelong by Frank Lane and printed in Geelong by Fleetwood Print Group.

Announcing the next chapter...

We are changing our name! With over 30 years and considerable energy and passion invested by our entire team into growing Great Southern Destinations Marketing (GSDM) it was a difficult decision for us to move on, but it's time for change.

We'd like to introduce Frank Lane.

We can already hear you ask... who is Frank Lane?

The short story is our Marketing Director Adam Ruggero was born in Frankston whilst our Production Director Shane McGrath was born in Norlane.

Welcome to Frank Lane!

Along with a new name and new office location, we have a fresh new website and branding to go with it. The aim of our new brand is to better articulate what we do best... design & branding.

We're the same people, same company - now with a new look.

As we move into the next generation of our brand, we look forward to the next chapter in our relationship with you.

Adam & Shane