AirAsia Avalon Airport Launch

Geelong and the Great Ocean Road will be catapulted onto the world stage when international flights to and from Avalon Airport and Kuala Lumpur begin in early December. The region’s first overseas airline, AirAsia, has celebrated the launch by offering unprecedented cut-price deals.

This significant announcement has been supported by the regions two peak tourism organisations; Tourism Greater Geelong & The Bellarine and Great Ocean Road Regional Tourism. When it came to developing material to support the recent launch in Kuala Lumpur they came direct to Frank Lane. Our team has created this beautiful brochure that celebrates the very best of Geelong & The Bellarine and the Great Ocean Road.

A fantastic project, we are very proud of the final product and believe it will assist the growth of international visitors exploring Geelong & The Bellarine and the Great Ocean Road.

Great Southern Touring Route 2018-2019

Great Southern Touring Route and Frank Lane have worked together since 1999. This long-term partnership has seen massive growth, amazing outcomes and always embraced innovation to ensure the program remains an industry leader within the field of international tourism marketing.

The Great Southern Touring Route program links Geelong & The Bellarine, Great Ocean Road, Grampians and Ballarat Goldfields forming Australia's finest road trip.

The 2018-2019 program included partner sales, copywriting, design and production, including implementing their refreshed brand on the Trade Manual, Itinerary Suite and Website. The Trade Manual was also translated into Simplified Chinese.

The 2018-2019 program was launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.

A fantastic project that we are very proud of the final product and believe it will continue to assist the growth of international visitors in the four partner regions.

I AM 12 Apostles Coast & Hinterland Official Map

I AM 12 Apostles Coast & Hinterland Official Map is ready for Christmas... 75,000 copies hot off the press. Grab a copy from your local visitor information centre to explore what this iconic part of the Great Ocean Road region has to offer.

This new map joins the I AM Warrnambool and I AM Port Fairy Official Maps in a growing suite of regional visitor collateral. Keep an eye out as new guides are currently in production for I AM Torquay, I AM Anglesea and I AM Apollo Bay & Otways.

Frank Lane is proud to work with Great Ocean Road Regional Tourism to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

RACV Victorian Tourism Awards

Some of Victoria’s most iconic tourism products and events were celebrated at the RACV Victorian Tourism Awards announced at a gala ceremony at Palladium at Crown on Thursday 23 November.

Frank Lane would like to congratulate all of our clients and their industry members that were winners and finalists at the 2017 RACV Victorian Tourism Awards. These awards represent the pinnacle of achievement in the Victorian tourism and events industry and they highlight the outstanding visitor experiences Victoria has to offer.

Winners

• BIG4 Inverloch Holiday Park - Holiday & Caravan Parks
• Sovereign Hill – Major Tourist Attractions
• Parks Victoria – Specialised Tourism Services
• Autopia Tours – Tour & Transport Operators
• Royal Mail Hotel – Tourism Restaurant & Catering Services
• Royal Mail Hotel – Deluxe Accommodation
• Tourism Greater Geelong & The Bellarine – Tourism Education & Training

Silver

• Creswick Woollen Mill – Tourist Attractions
• Christmas in July Winter Wonderlights at Sovereign Hill – Major Festival  & Events
• 2017 Warrnambool May Racing Carnival – Festival & Events
• Bunyip Tours – Major Tour & Transport Operators

Bronze

• Geelong & Bellarine Visitor Information Service – Visitor Information Service

Finalists

• Little Creatures Brewery Geelong – Tourism Wineries, Distilleries & Breweries

Outstanding Contribution by an Individual

• David Eaton - Winner

For more information: www.victoriantourismawards.com.au

I AM Port Fairy Official Map

I AM Port Fairy Official Map... 75,000 copies hot off the press. Grab a copy from your local visitor information centre to explore what this special part of the Great Ocean Road region has to offer.

This new map joins the I AM Warrnambool Official Map in a growing suite of regional visitor collateral. Keep an eye out as new guides are currently in production for I AM 12 Apostles Coast & Hinterland, I AM Torquay, I AM Anglesea and I AM Apollo Bay.

Frank Lane is proud to work with Great Ocean Road Regional Tourism to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

I AM Warrnambool Official Map

I AM Warrnambool Official Map... 150,000 copies hot off the press. Grab a copy from your local visitor information centre to explore what this special part of the Great Ocean Road region has to offer.

Frank Lane is proud to work with Great Ocean Road Regional Tourism to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.