Tourism Great Geelong & The Bellarine

Frank Lane was thrilled to again be entrusted by Tourism Greater Geelong & The Bellarine to produce the 2019 edition of the Geelong & The Bellarine Official Visitor Guide and Touring Map.

This project included undertaking an advertising sales program to industry, administration, design and production.

The project included print management of 90,000 copies of the Official Visitor Guide and 100,000 copies of the Touring Map.

Frank Lane is proud to work with Tourism Greater Geelong & The Bellarine to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

AirAsia Avalon Airport Launch

Geelong and the Great Ocean Road will be catapulted onto the world stage when international flights to and from Avalon Airport and Kuala Lumpur begin in early December. The region’s first overseas airline, AirAsia, has celebrated the launch by offering unprecedented cut-price deals.

This significant announcement has been supported by the regions two peak tourism organisations; Tourism Greater Geelong & The Bellarine and Great Ocean Road Regional Tourism. When it came to developing material to support the recent launch in Kuala Lumpur they came direct to Frank Lane. Our team has created this beautiful brochure that celebrates the very best of Geelong & The Bellarine and the Great Ocean Road.

A fantastic project, we are very proud of the final product and believe it will assist the growth of international visitors exploring Geelong & The Bellarine and the Great Ocean Road.

Great Southern Touring Route 2018-2019

Great Southern Touring Route and Frank Lane have worked together since 1999. This long-term partnership has seen massive growth, amazing outcomes and always embraced innovation to ensure the program remains an industry leader within the field of international tourism marketing.

The Great Southern Touring Route program links Geelong & The Bellarine, Great Ocean Road, Grampians and Ballarat Goldfields forming Australia's finest road trip.

The 2018-2019 program included partner sales, copywriting, design and production, including implementing their refreshed brand on the Trade Manual, Itinerary Suite and Website. The Trade Manual was also translated into Simplified Chinese.

The 2018-2019 program was launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.

A fantastic project that we are very proud of the final product and believe it will continue to assist the growth of international visitors in the four partner regions.

Go Beyond Melbourne Trade Manual

Frank Lane was approached by Go Beyond Melbourne Inc in late 2017 about working with them to develop a collateral suite that would underpin this new international touring program that would link the Yarra Valley & Dandenong Ranges, Phillip Island, Mornington Peninsula and Geelong & The Bellarine.

We jumped at the chance to work with these iconic regional tourism destinations.

This project included copywriting, design and production, including implementing their new brand on a Trade Manual, Touring Map, Itinerary Suite and Website.

The Trade Manual will be launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.

A fantastic project that we are very proud of the final product and believe it will assist the growth of international visitors in the four partner regions.

Tourism Greater Geelong & The Bellarine

Frank Lane was contracted by Tourism Greater Geelong & The Bellarine in mid 2017 to refresh the existing Geelong & The Bellarine Official Visitor Guide and Touring Map for 2018.

This project included undertaking an advertising sales program to industry, administration, design and production.

The project included print management of 100,000 copies of the Official Visitor Guide and 100,000 copies of the Touring Map.

Frank Lane is proud to work with Tourism Greater Geelong & The Bellarine to help grow the local visitor economy.

Designed in Geelong by Frank Lane and printed in regional Victoria by Centre State Printing.

RACV Victorian Tourism Awards

Some of Victoria’s most iconic tourism products and events were celebrated at the RACV Victorian Tourism Awards announced at a gala ceremony at Palladium at Crown on Thursday 23 November.

Frank Lane would like to congratulate all of our clients and their industry members that were winners and finalists at the 2017 RACV Victorian Tourism Awards. These awards represent the pinnacle of achievement in the Victorian tourism and events industry and they highlight the outstanding visitor experiences Victoria has to offer.

Winners

• BIG4 Inverloch Holiday Park - Holiday & Caravan Parks
• Sovereign Hill – Major Tourist Attractions
• Parks Victoria – Specialised Tourism Services
• Autopia Tours – Tour & Transport Operators
• Royal Mail Hotel – Tourism Restaurant & Catering Services
• Royal Mail Hotel – Deluxe Accommodation
• Tourism Greater Geelong & The Bellarine – Tourism Education & Training

Silver

• Creswick Woollen Mill – Tourist Attractions
• Christmas in July Winter Wonderlights at Sovereign Hill – Major Festival  & Events
• 2017 Warrnambool May Racing Carnival – Festival & Events
• Bunyip Tours – Major Tour & Transport Operators

Bronze

• Geelong & Bellarine Visitor Information Service – Visitor Information Service

Finalists

• Little Creatures Brewery Geelong – Tourism Wineries, Distilleries & Breweries

Outstanding Contribution by an Individual

• David Eaton - Winner

For more information: www.victoriantourismawards.com.au