AirAsia Avalon Airport Launch

Geelong and the Great Ocean Road will be catapulted onto the world stage when international flights to and from Avalon Airport and Kuala Lumpur begin in early December. The region’s first overseas airline, AirAsia, has celebrated the launch by offering unprecedented cut-price deals.

This significant announcement has been supported by the regions two peak tourism organisations; Tourism Greater Geelong & The Bellarine and Great Ocean Road Regional Tourism. When it came to developing material to support the recent launch in Kuala Lumpur they came direct to Frank Lane. Our team has created this beautiful brochure that celebrates the very best of Geelong & The Bellarine and the Great Ocean Road.

A fantastic project, we are very proud of the final product and believe it will assist the growth of international visitors exploring Geelong & The Bellarine and the Great Ocean Road.

Great Southern Touring Route 2018-2019

Great Southern Touring Route and Frank Lane have worked together since 1999. This long-term partnership has seen massive growth, amazing outcomes and always embraced innovation to ensure the program remains an industry leader within the field of international tourism marketing.

The Great Southern Touring Route program links Geelong & The Bellarine, Great Ocean Road, Grampians and Ballarat Goldfields forming Australia's finest road trip.

The 2018-2019 program included partner sales, copywriting, design and production, including implementing their refreshed brand on the Trade Manual, Itinerary Suite and Website. The Trade Manual was also translated into Simplified Chinese.

The 2018-2019 program was launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.

A fantastic project that we are very proud of the final product and believe it will continue to assist the growth of international visitors in the four partner regions.

Go Beyond Melbourne Trade Manual

Frank Lane was approached by Go Beyond Melbourne Inc in late 2017 about working with them to develop a collateral suite that would underpin this new international touring program that would link the Yarra Valley & Dandenong Ranges, Phillip Island, Mornington Peninsula and Geelong & The Bellarine.

We jumped at the chance to work with these iconic regional tourism destinations.

This project included copywriting, design and production, including implementing their new brand on a Trade Manual, Touring Map, Itinerary Suite and Website.

The Trade Manual will be launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.

A fantastic project that we are very proud of the final product and believe it will assist the growth of international visitors in the four partner regions.