Frank Lane was approached by Go Beyond Melbourne Inc in late 2017 about working with them to develop a collateral suite that would underpin this new international touring program that would link the Yarra Valley & Dandenong Ranges, Phillip Island, Mornington Peninsula and Geelong & The Bellarine.

We jumped at the chance to work with these iconic regional tourism destinations.

This project included copywriting, design and production, including implementing their new brand on a Trade Manual, Touring Map, Itinerary Suite and Website.

The Trade Manual will be launch on Monday 16 April at Australian Tourism Exchange (ATE) in Adelaide.

A fantastic project that we are very proud of the final product and believe it will assist the growth of international visitors in the four partner regions.