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Frank Lane
  • WORK
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'Our Community Working'

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While in and out of lockdowns, we recently completed the brand refresh for gforce employment + recruitment. The brand refresh included a memorable new logo, eye catching colour scheme, brand guidelines, printed assets and signage for all of their Victorian locations.

Serving as a vital member of our community for almost 40 years, gforce employment + recruitment asked us to design a new visual identity that provides strong visual separation from other logos used in our region and the broader employment and recruitment sector. While doing so, we also assisted in developing a strategy that grouped it's multiple brands into one single strong brand.

Thanks to the team at gforce employment + recruitment for the opportunity to deliver this fantastic project.

tags: Frank Lane, gforce employment + recruitment, Geelong, Branding, Design, Employment, Recruitment
categories: Corporate
Monday 04.04.22
Posted by Adam Ruggero
 

Pivot Homes - Winners are grinners

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Our client Pivot Homes placed first across seven categories at the 2018 HIA Victorian Building Awards, an outstanding achievement. To help celebrate this significant result Frank Lane was engaged to design a unique print ad that would standout in Home and Lifestyle magazines whilst conveying a sense of fun. We love this ad!

Keep an eye out over the next few weeks as Pivot Homes will launch a new range of homes along with more unique print ads that break the mould on traditional advertising for the residential home building industry.

tags: Frank Lane, Design, Geelong, Building, Advertising, Pivot Homes, HIA Victorian Building Awards
categories: Corporate
Wednesday 02.27.19
Posted by Adam Ruggero
 

Merry Christmas!

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What a year it has been…

  • We moved office
  • Launched Frank Lane
  • Said goodbye to GSDM
  • Built our new website: www.franklane.com.au

…and in between all of these exciting changes we have worked on some amazing projects for our clients.

It’s been an honour and a pleasure to work with you this year.

We wish you a great holiday and we look forward to helping you achieve bigger and even better results in 2018.

Adam, Shane, Nicole, Allison, Sue & Nerilee

Please note the dates for our Christmas break:

Closing: Friday 22 December

Returning: Monday 15 January

 

tags: Frank Lane, GROW Geelong, Design, Branding, Digital, Strategy
categories: Corporate, Tourism, Business Events
Thursday 12.21.17
Posted by Adam Ruggero
 

Park Pods Website

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Frank Lane was engaged to develop a new responsive website for Park Pods that showcased their new product range to the Australian caravan park industry.

Considerable thought was given to the website architecture to ensure it met the clients needs and allowed for future growth in the product range. The website was built using Squarespace allowing easy management of content by Park Pods staff. We delivered an outstanding final product that provides a strong digital presence and will assist grow the Park Pods business.

Frank Lane has also produced a corporate brochure, trade show display, display banners and corporate stationery with a focus on ensuring consistent application of the Park Pods brand we developed for this exciting new company in early 2017.

www.parkpods.com.au

tags: Frank Lane, Digital, Design, Branding, GROW Geelong, Park Pods, Caravan Parks, Squarespace
categories: Corporate, Tourism
Thursday 11.23.17
Posted by Adam Ruggero
 

Make Safe Victoria

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Make Safe Victoria is a new subsidiary of Basebuild Constructions, a commercial, retail and industrial builder operating through Australia since 2007.

Make Safe Victoria is a specialist enterprise dedicated to helping insurance companies and their customers navigate the post-emergency “Make Safe” phase efficiently, cost-effectively and respectfully.

Frank Lane was engaged by Make Safe Victoria in 2017 to develop their new brand which speaks to the statewide service provided by this company along with the premium service and expert knowledge offered to insurance companies and their customers.

A unique square brochure was created that captures the essence of the Make Safe Victoria service and will be used by them as a component of their sales pitch to insurance companies throughout Australia.

 

tags: Frank Lane, Design, Branding, Geelong, GROW Geelong
categories: Corporate
Wednesday 10.11.17
Posted by Adam Ruggero
 

Glenelg Hopkins CMA Annual Report 2016-2017

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Frank Lane are pleased to present the 19th Annual Report of the Glenelg Hopkins Catchment Management Authority.

The year was one of substantial change for Glenelg Hopkins CMA, with drought giving way to floods, major strategies developed in natural resources management, and the reorientation of some of their delivery programs in response. Glenelg Hopkins CMA has adapted to these changes and continued to provide high quality services to their regional community while delivering sound business results. The Annual Report showcases much of what has been achieved over the past 12-months.

Frank Lane is proud to work with an organisation that leads meaningful change in our community.

Designed in Geelong by Frank Lane and printed in Geelong by Fleetwood Print Group.

tags: Frank Lane, Design, GHCMA, GROW Geelong, Geelong, Annual Report
categories: Corporate
Thursday 09.21.17
Posted by Adam Ruggero
 

Corangamite CMA Annual Report 2016-2017

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It is with pleasure that Frank Lane present the Corangamite CMA’s 2016-2017 Annual Report.

The Corangamite CMA region has a proud history of community-led action to protect and improve waterways, native vegetation, and threatened species, and develop sustainable agricultural systems. The Annual Report is a celebration of all that has been achieved over the past 12-months.

Frank Lane is proud to work with a dynamic organisation that leads meaningful change in our community.

Designed in Geelong by Frank Lane and printed in Geelong by Fleetwood Print Group.

tags: Frank Lane, CCMA, Design, GROW Geelong, Geelong, Annual Report
categories: Corporate
Thursday 09.21.17
Posted by Adam Ruggero
 

Announcing the next chapter...

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We are changing our name! With over 30 years and considerable energy and passion invested by our entire team into growing Great Southern Destinations Marketing (GSDM) it was a difficult decision for us to move on, but it's time for change.

We'd like to introduce Frank Lane.

We can already hear you ask... who is Frank Lane?

The short story is our Marketing Director Adam Ruggero was born in Frankston whilst our Production Director Shane McGrath was born in Norlane.

Welcome to Frank Lane!

Along with a new name and new office location, we have a fresh new website and branding to go with it. The aim of our new brand is to better articulate what we do best... design & branding.

We're the same people, same company - now with a new look.

As we move into the next generation of our brand, we look forward to the next chapter in our relationship with you.

Adam & Shane

 

 

tags: Frank Lane, Branding, Design, Strategy, Digital, Geelong, GROW Geelong
categories: Corporate, Tourism, Business Events
Thursday 09.07.17
Posted by Adam Ruggero
 

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